In 1984 Big Brother is working to stop individuality. They restrict the people living in Oceania on what they say, read, eat, and wear. Everyone basically goes along with it. For those that choose not to conform, they can expect the thought police to take them away and never be seen again. This reminds me of our discussion on individuality. I believe one can not restrict consciousness and require people to think exactly alike because our society will cease to grow and ideas will cease to flow. During the 1984 SuperBowl Apple created an ad based on the ideas of 1984. I think that it is a good representation of breaking out of the restrictions that society places.